Visible when someone is already searching.
Structure, tracking and search term management in one hand, so your budget goes to queries that earn your business something.
- Roofing in Limburg — quote within 48 hrs
- Buy roof tiles — webshop
- Roof renovation · free site visit
- Insulate your roof yourself — guide
Clicks aren't a signal you can steer on
Broad targeting and a vague landing page send budget to search queries that never become customers. And without correct conversion measurement, automation learns from incomplete signals. The report then looks healthy while your phone stays quiet.
- You measure clicks, not enquiries.
- Automation runs without control on search terms.
- Ad and landing page do not promise the same thing.
What we do
Search ads are not a setting you get right once. The work is in the weekly check on what is actually being searched.
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Search demand
Find which queries show commercial intent and which only seek information.
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Structure
Campaigns, ad groups and ad copy that match that intent exactly.
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Tracking
Define and validate conversion actions before a bidding strategy is allowed to steer on them.
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Search terms
Review the search terms report and build negatives against irrelevant impressions.
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Reporting
Steer by enquiries and calls, with an explanation for every change instead of a dashboard.
What we count as a conversion
- Quote request Primary goal
- Phone call Primary goal, from the ad
- Contact form Primary goal
- Newsletter signup Micro-action, kept separate
- Page view Not a conversion
We agree conversion actions in advance and validate them before the first euro runs. Micro-actions stay separate from your real goals.
Automation gets direction from people who actually look at the search terms.
Do you use automated bidding strategies?
Where they fit your goal, data quality and volume. Automation learns from your conversion signals, so we check those first. After that we keep actively reviewing search terms, negatives and campaign context, because a bidding strategy does not see which query is commercially useless.
Is a separate landing page needed?
Not always, but the page must closely match the search query and what the ad promises. We assess that fit before the campaign starts and adjust where the gap is too large. Often an existing page with a sharper headline and a clearer action is enough.
Which conversions do you measure?
Actions that fit your customer journey: a quote request, a phone call from the ad, a contact form or a purchase. Micro-actions like a newsletter signup we keep separate from your primary goals.
What often comes next.
- Websites The website connects discovery, proof and conversion. It follows how you work and guides each local query to the right service, location and next step.
- CRM & automation We connect a supported existing CRM or select and configure an appropriate solution with you. Then we connect routing, follow-up, review requests and handoff.
Contact
- pieter@studiomed.be
- +32 471 350 605
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Mon–Fri · 10:00–19:00
Active across Belgium and the Netherlands
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