Privacy policy

Who processes your data?

The controller is Studio MED (Sint-Antoniusstraat, 3700 Tongeren-Borgloon, Belgium). We process personal data you voluntarily share by email, WhatsApp, the contact form, or a form for a free guide or newsletter. VAT: BE10 2109 2670.

Which data?

That may include your name, email address, phone number, company name, website URL and the content of your message. Technical data may also be processed via the website (for example page views) through Google Analytics and Meta Pixel — see below and our cookie policy.

Why do we collect that data?

We use contact details to answer your question, schedule a conversation, prepare a collaboration or follow up on our services. We do not sell that data.

Legal basis

For contact and project communication we rely on your consent or on our legitimate interest in responding efficiently and preparing collaborations. For measurement and advertising tools, what is described in our cookie policy applies (consent where required).

Free guides, follow-up emails & newsletter

When you request a free guide, we use your name and email address to send the guide and its related short follow-up sequence. We ask for separate consent for the ongoing Studio MED newsletter. Newsletter consent is never required to receive a guide.

Brevo & unsubscribing

We use Brevo (Sendinblue) as a processor for contact storage and email delivery. Brevo processes that data only on our instructions and under its data processing terms. Every marketing email contains an unsubscribe link. You can also withdraw consent through the contact page; withdrawal does not affect processing that was lawful before it.

Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website: page views, navigation, contact clicks, buttons to contact and lead events after a form or appointment. That information helps us improve the site. We work with Google Consent Mode v2 so measurement tags do not use advertising or analytics storage without consent. IP addresses are anonymised where possible. Google Analytics only loads after your consent via the cookie banner. More detail is in our cookie policy.

Meta Pixel & Facebook Ads

We use the Meta Pixel (Facebook Pixel) to measure page views, contact clicks, service pages and campaign results. That helps us see whether our ads on Facebook and Instagram work, and to make ads more relevant or measure them. After a form or calendar booking on the thank-you page, a Lead event may be sent. Meta Pixel only loads after your consent via the cookie banner.

What happens in practice?

The pixel may place cookies or similar techniques to register visits and conversions. We use Facebook Ads to put Studio MED in front of potential clients. How Meta processes that data further is set out in Meta’s privacy policy. See also our cookie policy.

Processors & third-party sharing

We do not sell or rent personal data and do not pass it to other companies for their own marketing. We use processors to operate our website and communications, including Netlify for hosting and forms and Brevo for contacts and email. They may only process data to provide their service to Studio MED.

Platforms & legal obligations

Only if the law requires us to (for example a court order) may data have to be disclosed. For Google Analytics and Meta Pixel, Google’s and Meta’s own processing terms apply as providers of those tools. Contact details from the e-book form are not shared with Meta; after cookie consent, the pixel only receives a conversion event on the thank-you page.

How long do we keep data?

We keep contact details no longer than needed to handle your request, deliver our collaboration or meet legal obligations such as accounting and invoicing. We keep guide and newsletter contacts until you unsubscribe or withdraw consent; inactive marketing contacts are deleted or anonymised no later than 24 months after their last interaction. Measurement data via Analytics or Meta follows those platforms’ retention periods and our cookie settings.

Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse or unauthorised access. Access to contact messages is limited to those who need it for follow-up.

Your rights

You can always ask to access, correct or delete your data, as far as the law allows. You can also object to the use of your data, ask us to restrict processing, or — where applicable — withdraw your consent (for example via cookie preferences).

Filing a complaint

If you disagree with how we handle your data, you may also lodge a complaint with the Data Protection Authority (GBA) in Belgium.

Contact

Questions about privacy or data protection? Get in touch via the contact page. We reply as soon as we can.

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